Call for Papers: International Conference “Social Media Revolution: The end of Traditional Marketing Communication?”

Call for papers

We welcome author(s) to write original papers/case studies singly/jointly/with students, on themes mentioned below-

  • Evolutionary trends in Communication Media
  • Engaging with customers: Is social media the end of evolution?
  • The role of advertising agencies in the age of social media
  • Challenges for media planners
  • Re-inventing traditional media
  • Integrating Social Media with key areas of business such as PR, Customer Service, Marketing and Advertising
  • Taking New Initiatives in the Field of Advertising
  • Creating a successful social marketing program in the digital marketing world
  • Understanding the digital consumers in emerging markets
  • Social media Data analytics and usage in marketing strategy
  • Emergence of Digital Advertising: Dilemma’s, Challenges and Opportunities
  • Social Media Marketing: A Competitive Tool for 21st Century Marketers
  • Digital Communication and Promotion: Changing Dynamics in Advertising The themes are indicative and not exhaustive within the areas of Marketing/Social Media/ /Behavioral Sciences.

Important Dates

Last date for Submission of Abstract: May 23 rd, 2016

Notification of Acceptance of Abstract: May 27th , 2016

Last Date for submission of Full Paper: July 1st , 2016

Notification of Acceptance of Paper: July 15th, 2016

Last Date for Registration: August 1st, 2016

Conference Date: August 24th, 2016

 

Brochure: http://ibsindia.org/Intl-Conf-IBS-Pune.pdf

One response to “Call for Papers: International Conference “Social Media Revolution: The end of Traditional Marketing Communication?”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s