Call For Papers- International Conference Strategic Management: Delivering Business Goals @ University Business School Punjab University, Chandigarh

International Conference

Strategic Management: Delivering Business Goals

Conference Date: December 21, 2017

 

University Business School Punjab University, Chandigarh

 

IMPORTANT DATES

Last Date of submission of Full Paper: November 22, 2017

Conference Date: December 21, 2017

A book will be published and Best paper from each broad category will be awarded.

 

 

REGISTRATION FEE

Registration fee for conference is Rs. 2000 per participant.

 

OUR PATRONS

Prof. Arun K. Grover

Vice Chancellor

Panjab University, Chandigarh

 

Prof. Meenakshi Malhotra

Dean of University Instruction

Panjab University, Chandigarh

 

Prof. Deepak Kapur

Chairman,

University Business School

Panjab University, Chandigarh

 

Seminar Coordinator

Prof. Manoj K. Sharma

Professor and Dean Faculty of Business Management and Commerce

Panjab University, Chandigarh

Ph.: +91-9815342280

Email: mksharma.ubs@gmail.com

In case of any enquiry, please feel free to reach us at

smconference.ubs@gmail.com

 

ABOUT THE CONFERENCE

Strategic Management is about identification and description of the strategies that managers can carry so as to achieve better performance and a competitive advantage for their organization. Strategic management can also be defined as a bundle of decisions and acts which a manager undertakes and which decides the result of the firm’s performance. The manager must have a thorough knowledge and analysis of the general and competitive organizational environment so as to take right decisions. Strategic management is nothing but planning for both predictable as well as unfeasible contingencies. It is applicable to both small as well as large organizations as even the smallest organization face competition and, by formulating and implementing appropriate strategies, they can attain sustainable competitive advantage. It is a way in which strategists set the objectives and proceed about attaining them. It deals with making and implementing decisions about future direction of an organization. It helps us to identify the direction in which an organization is moving. Strategic management is a continuous process that evaluates and controls the business and the industries in which an organization is involved; evaluates its competitors and sets goals and strategies to meet all existing and potential competitors; and then re-evaluates strategies on a regular basis to determine how it has been implemented and whether it was successful or does it need replacement. One of the major roles of strategic management is to incorporate various functional areas of the organization completely, as well as, to ensure that these functional areas harmonize and get together well. Therefore the key role of strategic management is to keep a continuous eye on delivering business goals. The conference invites original and unpublished papers from various disciplines. The conference aims to be a convergence of academicians, researchers, industry professionals and policy makers to discuss and enlighten minds.

 

CALL FOR PAPERS

 

The conference will deliberate upon the following broad tracks and themes, containing both conceptual and empirical papers on Strategic issues concerning corporate sector. A book will be published and Best paper from each broad category will be awarded.

 

  1. STRATEGY ANALYSIS

 

  • Concept of strategy
  • Role of strategy in success
  • Strategy as a quest for value
  • Corporate, Business and
  • Functional level strategies
  • Beyond profit: values and
  • social responsibility
  • Role of resources and capabilities in strategy formulation
  • Diversification strategy
  • Developing resources and capabilities
  • Sustaining competitive advantage in different market settings
  • Strategy and cost advantage
  • Strategies to exploit innovation
  • Vertical integration
  • Current trends in Strategic Management.

 

  1. STRATEGIC ISSSUES IN HUMAN RESOURCE MANAGEMENT
  • Strategic HRM and Business Strategy
  • Strategic HRM and organisational performance
  • Strategic employee involvement and participation
  • HRM in the public sector
  • HRM in small and Medium enterprises
  • Strategic HRM in the international context
  • HRM in the voluntary
  • The theory of strategic HRM
  • Putting SHRM in context with knowledge based economy
  • Changing workforce demographics
  • Labor relations and employee security
  • Current issues in human resource management
  • Course integration /evaluation
  • Globalisation, and New technologies

 

  1. BUSINESS ENVIRONMENT ANALYSIS ISSUES IN STRATEGY FORMULATION
  • Examining the Internal Environment: resources, Capabilities and activities
  • Exploring the external Environment: Macro and Industry dynamics
  • Strategy vehicles for new directions: Alliances and Cooperative strategies
  • Forward and Backward Integration
  • Developing Corporate Strategies
  • Sustainable Development
  • Creating business strategies for dynamic business environment
  • Different facets of business environment and their relevance
  • Mergers and acquisitions Need for social responsibility of business
  • Global business environment and its implications
  • WTO and Trading Blocks

 

  1. STRATEGIC ISSUES IN MARKETING MANAGEMENT

 

  • Designing and implementing branding strategies
  • New products and brand extensions
  • Managing brands over market segments
  • Customer based brand equity
  • Brand equity and performance
  • Integrating marketing communications to build brand equity
  • Brand equity measurement and management
  • Capturing market performance
  • Building brand equity Brand positioning

 

  1. STRATEGIC ISSUES IN FINANCIAL MANAGEMENT

 

  • Investment decisions
  • Project planning and control
  • Evaluation of risky proposals for investment decisions
  • Financial markets and institutions
  • Security analysis and Portfolio management
  • Financial risks and Management
  • Financial derivatives
  • Financial risk management in international operations

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